I learned more about two essential topics this week. 1) Link building and 2) Understanding Google Analytics. Link building is very important for establishing credibility and directing more traffic to your site. Essentially, you want as many people as you can providing links that land on your web page. These links can come from other […]
This week’s focus was on SEO and social media marketing. Social media is has an ever-growing presence in our society. Facebook released a statistic that for every 5 minutes a mobile device is being used, 1 of those minutes is being used on Facebook. Facebook, Instagram, Twitter, Snapchat, YouTube, etc. are all useful tools in […]
My focus this week has been on SEO. There are many things one can do to improve his SEO. Good quality content, meta descriptions, alt attributes, good linking, etc. are all good things one can do to improve SEO. However, the one thing that stand out the most to me is writing a good title. […]
This week learned a lot about optimizing ad performance. Google Analytics and Google AdWords are very powerful tools. I’ve made efforts to get more specific in my ad campaigns. I don’t necessary want to just get a lot of people to see my site, but I want to find people who are interested in purchasing […]
This week I’ve learned how to create more effective advertisements as well as using the Google Analytics tool to track visiting patterns on my website. One of the tools I’m impressed with is being able to track the exact time of day and patterns that people view a website. I think this is very useful […]
This week I’ve learned about what does and what does not make an advertisement successful. When it comes to advertising on Google, there is a good and bad way to design simple text ads. Firstly, people like to get straight to the point. They like to confirm that a link is related to the keywords […]
As I’m preparing to launch a Google AdWords campaign, I’m learning about what makes a good keyword good and what makes a bad keyword bad. Relevance plays a big role in this decision. One of the best “tips” I found in my research is 1) to give top keywords ample budget. Sometimes bidding on only […]
This week was enlightening from a couple different perspectives. I learned about the pros and cons of a sole proprietorship LLCs. Interestingly, a sole proprietorship is formed simply by default when a business is started and no other form is chosen. This is why the vast majority of businesses in the U.S. are sole proprietorships. […]
This week I’ve learned how to securely collect payments on my website. Below, I’ve contemplated what turns me off to providing payment to certain websites as well as what makes me more likely to purchase. I am very wary of who I trust with my payment information. This wasn’t necessarily the case until I had […]
What makes a good photograph? While there are no “set rules,” there are certainly three techniques that can make a photograph look stunning. In this post, I will analyze three skillful uses of photography. These include the rule of thirds, leading lines, and depth of field. I will first demonstrate the principle by analyzing a […]