This week learned a lot about optimizing ad performance. Google Analytics and Google AdWords are very powerful tools. I’ve made efforts to get more specific in my ad campaigns. I don’t necessary want to just get a lot of people to see my site, but I want to find people who are interested in purchasing […]
This week I’ve learned how to create more effective advertisements as well as using the Google Analytics tool to track visiting patterns on my website. One of the tools I’m impressed with is being able to track the exact time of day and patterns that people view a website. I think this is very useful […]
This week I’ve learned about what does and what does not make an advertisement successful. When it comes to advertising on Google, there is a good and bad way to design simple text ads. Firstly, people like to get straight to the point. They like to confirm that a link is related to the keywords […]
As I’m preparing to launch a Google AdWords campaign, I’m learning about what makes a good keyword good and what makes a bad keyword bad. Relevance plays a big role in this decision. One of the best “tips” I found in my research is 1) to give top keywords ample budget. Sometimes bidding on only […]
This week was enlightening from a couple different perspectives. I learned about the pros and cons of a sole proprietorship LLCs. Interestingly, a sole proprietorship is formed simply by default when a business is started and no other form is chosen. This is why the vast majority of businesses in the U.S. are sole proprietorships. […]