A manifesto is often defined as a declaration of one’s beliefs, opinions, motives, and intentions. In creating my own manifesto as it pertains to social media, I need to narrow down what is important to me. This will be my call to action for how I will choose to use the powerful tools of social […]
Reverse Engineer In this post, I will be reverse engineering a social media post made by Zion’s Bank on Facebook and YouTube starring Joe Ingles. For those of you who may not know, Joe Ingles is a forward in the NBA who plays for the Utah Jazz. He has quickly become a fan favorite […]
Purple has taken the online mattress market by storm with an objective to innovate. After launching on September 23, 2015, a viral marketing campaign has propelled Purple to rapidly increase their earnings to about $200 million annually for the past couple years. In fact, their mattress campaign was so interesting and convincing, that even I […]