This week learned a lot about optimizing ad performance. Google Analytics and Google AdWords are very powerful tools. I’ve made efforts to get more specific in my ad campaigns. I don’t necessary want to just get a lot of people to see my site, but I want to find people who are interested in purchasing […]
This week I’ve learned how to create more effective advertisements as well as using the Google Analytics tool to track visiting patterns on my website. One of the tools I’m impressed with is being able to track the exact time of day and patterns that people view a website. I think this is very useful […]
This week I’ve learned about what does and what does not make an advertisement successful. When it comes to advertising on Google, there is a good and bad way to design simple text ads. Firstly, people like to get straight to the point. They like to confirm that a link is related to the keywords […]
As I’m preparing to launch a Google AdWords campaign, I’m learning about what makes a good keyword good and what makes a bad keyword bad. Relevance plays a big role in this decision. One of the best “tips” I found in my research is 1) to give top keywords ample budget. Sometimes bidding on only […]
This week was enlightening from a couple different perspectives. I learned about the pros and cons of a sole proprietorship LLCs. Interestingly, a sole proprietorship is formed simply by default when a business is started and no other form is chosen. This is why the vast majority of businesses in the U.S. are sole proprietorships. […]
This week I’ve learned how to securely collect payments on my website. Below, I’ve contemplated what turns me off to providing payment to certain websites as well as what makes me more likely to purchase. I am very wary of who I trust with my payment information. This wasn’t necessarily the case until I had […]
What makes a good photograph? While there are no “set rules,” there are certainly three techniques that can make a photograph look stunning. In this post, I will analyze three skillful uses of photography. These include the rule of thirds, leading lines, and depth of field. I will first demonstrate the principle by analyzing a […]
This week added additional insights to my understanding of site builders and and hosts. Ultimately, I decided that I would prefer to have the power and flexibility of a content management system instead of just the simplicity of a site builder. I narrowed my two choices down to either WordPress or Squarespace. Initially, I was […]
Retrieved from: https://www.adsoftheworld.com/media/print/nba_the_finals. Advertising Agency: Goodby, Silverstein & Partners, San Francisco, USA Published: August 21, 2009 In the 2000s, the NBA began campaigning for the playoffs with the slogan Where Amazing Happens. This print ad furthered the campaign for the NBA Finals by paying hommage to NBA superstars of the […]
The objective of this Reverse Engineer analysis is to understand which design principles were used in this print ad run for M&M’s. Contrast, repetition, alignment, proximity and color will be recognized and discussed. This advertisement was designed by BBDO in the Netherlands. This print advertisement was published on August 29, 2008 to inform consumers in […]