print ad – Mathew Behling Portfolio

The NBA Finals: Two Typefaces That Help Us Remember

By M. BehlingPosted on May 12, 2018Posted in print ad, reverse engineer, TypographyTagged contrasting font, michael jordan, NBA

Retrieved from: https://www.adsoftheworld.com/media/print/nba_the_finals. Advertising Agency: Goodby, Silverstein & Partners, San Francisco, USA Published: August 21, 2009 In the 2000s, the NBA began campaigning for the playoffs with the slogan Where Amazing Happens. This print ad furthered the campaign for the NBA Finals by paying hommage to NBA superstars of the […]

M&M’s – A Simple, Yet Brilliant Design

By M. BehlingPosted on May 6, 2018Posted in print ad, reverse engineerTagged advertisement, advertisement analysis, design techniques, m&ms

The objective of this Reverse Engineer analysis is to understand which design principles were used in this print ad run for M&M’s. Contrast, repetition, alignment, proximity and color will be recognized and discussed. This advertisement was designed by BBDO in the Netherlands. This print advertisement was published on August 29, 2008 to inform consumers in […]