Facebook is sneaky in that it likes to include sponsored posts in my news feed hopefully without me noticing. Recently, I watched this video about the Nintendo Switch. I don’t follow the official Nintendo page, but this post made it to my feed nonetheless. Below, I’ll be performing a reverse engineer on some of the […]
For the past several years, the Samsung – Apple rivalry has been consistently growing. It’s more competitive than ever today as both companies have been stepping up their marketing campaign in hopes to win over customers. The video featured below was released by Samsung last year marketing the Galaxy Note9. Samsung knows that one of […]
Move over, Colonel Sanders. Chick-fil-A’s the new king of fast food chicken. Perhaps this is due to better-tasting food. Or perhaps it’s due to better advertising. Maybe it’s a combination of both. I’ll be conducting a reverse engineering analysis on design principles used in a Chick-fil-A Facebook news feed post shared on January 28, 2019 […]
Wendy’s has been around since 1969 and has launched several marketing campaigns throughout the years. As a fast food restaurant chain, Wendy’s seeks to deliver traditional American burgers and meals to its customers quickly and at an affordable price. In recent years, Wendy’s has found success in marketing its 4 for $4 campaign which allows […]
Reverse Engineer In this post, I will be reverse engineering a social media post made by Zion’s Bank on Facebook and YouTube starring Joe Ingles. For those of you who may not know, Joe Ingles is a forward in the NBA who plays for the Utah Jazz. He has quickly become a fan favorite […]
What makes a good photograph? While there are no “set rules,” there are certainly three techniques that can make a photograph look stunning. In this post, I will analyze three skillful uses of photography. These include the rule of thirds, leading lines, and depth of field. I will first demonstrate the principle by analyzing a […]
Retrieved from: https://www.adsoftheworld.com/media/print/nba_the_finals. Advertising Agency: Goodby, Silverstein & Partners, San Francisco, USA Published: August 21, 2009 In the 2000s, the NBA began campaigning for the playoffs with the slogan Where Amazing Happens. This print ad furthered the campaign for the NBA Finals by paying hommage to NBA superstars of the […]
The objective of this Reverse Engineer analysis is to understand which design principles were used in this print ad run for M&M’s. Contrast, repetition, alignment, proximity and color will be recognized and discussed. This advertisement was designed by BBDO in the Netherlands. This print advertisement was published on August 29, 2008 to inform consumers in […]