For the past several years, the Samsung – Apple rivalry has been consistently growing. It’s more competitive than ever today as both companies have been stepping up their marketing campaign in hopes to win over customers. The video featured below was released by Samsung last year marketing the Galaxy Note9. Samsung knows that one of […]
Wendy’s has been around since 1969 and has launched several marketing campaigns throughout the years. As a fast food restaurant chain, Wendy’s seeks to deliver traditional American burgers and meals to its customers quickly and at an affordable price. In recent years, Wendy’s has found success in marketing its 4 for $4 campaign which allows […]
A manifesto is often defined as a declaration of one’s beliefs, opinions, motives, and intentions. In creating my own manifesto as it pertains to social media, I need to narrow down what is important to me. This will be my call to action for how I will choose to use the powerful tools of social […]
Reverse Engineer In this post, I will be reverse engineering a social media post made by Zion’s Bank on Facebook and YouTube starring Joe Ingles. For those of you who may not know, Joe Ingles is a forward in the NBA who plays for the Utah Jazz. He has quickly become a fan favorite […]
Purple has taken the online mattress market by storm with an objective to innovate. After launching on September 23, 2015, a viral marketing campaign has propelled Purple to rapidly increase their earnings to about $200 million annually for the past couple years. In fact, their mattress campaign was so interesting and convincing, that even I […]
I learned more about two essential topics this week. 1) Link building and 2) Understanding Google Analytics. Link building is very important for establishing credibility and directing more traffic to your site. Essentially, you want as many people as you can providing links that land on your web page. These links can come from other […]
This week’s focus was on SEO and social media marketing. Social media is has an ever-growing presence in our society. Facebook released a statistic that for every 5 minutes a mobile device is being used, 1 of those minutes is being used on Facebook. Facebook, Instagram, Twitter, Snapchat, YouTube, etc. are all useful tools in […]
My focus this week has been on SEO. There are many things one can do to improve his SEO. Good quality content, meta descriptions, alt attributes, good linking, etc. are all good things one can do to improve SEO. However, the one thing that stand out the most to me is writing a good title. […]
This week learned a lot about optimizing ad performance. Google Analytics and Google AdWords are very powerful tools. I’ve made efforts to get more specific in my ad campaigns. I don’t necessary want to just get a lot of people to see my site, but I want to find people who are interested in purchasing […]
This week I’ve learned how to create more effective advertisements as well as using the Google Analytics tool to track visiting patterns on my website. One of the tools I’m impressed with is being able to track the exact time of day and patterns that people view a website. I think this is very useful […]