This week I’ve learned about what does and what does not make an advertisement successful. When it comes to advertising on Google, there is a good and bad way to design simple text ads. Firstly, people like to get straight to the point. They like to confirm that a link is related to the keywords […]
As I’m preparing to launch a Google AdWords campaign, I’m learning about what makes a good keyword good and what makes a bad keyword bad. Relevance plays a big role in this decision. One of the best “tips” I found in my research is 1) to give top keywords ample budget. Sometimes bidding on only […]
This week was enlightening from a couple different perspectives. I learned about the pros and cons of a sole proprietorship LLCs. Interestingly, a sole proprietorship is formed simply by default when a business is started and no other form is chosen. This is why the vast majority of businesses in the U.S. are sole proprietorships. […]
This week I’ve learned how to securely collect payments on my website. Below, I’ve contemplated what turns me off to providing payment to certain websites as well as what makes me more likely to purchase. I am very wary of who I trust with my payment information. This wasn’t necessarily the case until I had […]
This week added additional insights to my understanding of site builders and and hosts. Ultimately, I decided that I would prefer to have the power and flexibility of a content management system instead of just the simplicity of a site builder. I narrowed my two choices down to either WordPress or Squarespace. Initially, I was […]
This week has been enlightening from a business point of view. My professor asked me to think of how a business model could make a product bigger, better, faster, and stronger. Since I am pursuing a career in web development and coding, my thoughts turned to some of the most successful online businesses I know […]